Pfaff’s Future Retail Model aims to change the car-buying experience


Pfaff Automotive Partners has introduced a new vehicle purchasing model that the company claims will change how Canadians purchase their cars.

Created after extensive customer experience research, their new Future Retail Model is designed to be faster, easier and more transparent. Those in the market for a new car will receive the best price first, pay no hidden fees and enjoy a negotiation-free experience.

“The automotive industry and how Canadians purchase cars have not changed in 50 years,” said Chris Pfaff, President and CEO. “We know that those looking at buying a new car are uneasy about the whole process because of the time it takes, the lack of trust they feel when dealing with salespeople and the awkward negotiation process.”

Designed to improve customer satisfaction, the new selling model aims to eliminate top buyer frustrations, including the lengthy purchasing process, price negotiation, hidden fees, confusion and lack of transparency, distrust in salespeople, getting a good trade-in offer, and understanding financing options. Salespeople are no longer paid based on the profit in each deal, meaning they can truly help customers find the right car for them.

Pfaff is looking to improve the purchasing experience for its existing customers – and connect with drivers that were once deterred by the automotive purchasing process. Every Pfaff customer will enjoy the benefits of:

  • The ‘best price first,’ meaning new and pre-owned vehicles are priced based on market conditions, with final pricing provided upfront.
  • Upfront, market-based pricing creates a negotiation-free experience, which saves time and removes the friction between customers and salespeople.
  • Elimination of pre-loaded and administration fees – everything in plain sight.
  • A written offer to buy your car, even if you don’t purchase a Pfaff vehicle – no strings attached (offer stands for 10 days or 1,000 km).
  • A three-day/300-km money-back guarantee on all vehicles and a 30-day/1,500-km exchange policy on pre-owned vehicles provides customers recourse, meaning it’s impossible to buy the wrong car. (Some restrictions apply.)