Porsche Cars Canada Announces John Cappella as New President and CEO


Porsche Cars Canada announced the appointment of John Cappella as its new president and chief executive officer, effective September 1, 2022. He succeeds Marc Ouayoun who has been at the helm of the Canadian subsidiary since January 2018.

Under Ouayoun’s leadership, Porsche in Canada has grown its sales to reach its highest annual level in 2021, further improved the size and quality of the network, inaugurated its Parts Distribution Centre featuring an all-new training facility, and announced its first-ever Porsche Experience Centre slated to open in the Greater Toronto Area in 2024.

Ouayoun will soon take over a new position in the Volkswagen Group.

As the subsidiary’s next president and CEO, Cappella brings extensive automotive business management experience to lead Porsche’s continued growth in Canada. He comes back to his home country following a period of three years as vice-president, area east, for Porsche Cars North America, Inc. (PCNA). He joined the brand in 2011 as director of network development at Porsche Cars Canada, Ltd. and then became managing director of Porsche Centre North Toronto in 2016.