Porsche Cars Canada Ltd. announced the appointment of Colas Henckes as its new marketing director.
Henckes will join Porsche Cars Canada from Porsche France where he held the position of marketing director since 2008. Henckes will be taking over from Margareta Mahlstedt who will become marketing director at Porsche Cars Great Britain.
“We are delighted to welcome Colas to Canada,” says Marc Ouayoun, president and CEO, Porsche Cars Canada, Ltd. “We’ve had the opportunity to work together several years in France and he is very well positioned to tackle this new challenge. With his expertise in Motorsport, experiential events, and social media, he is poised to pursue the excellent work that Margareta Mahlstedt has executed in this role.”
Henckes adds he is looking forward to helping Porsche Cars Canada with its forthcoming digitalization plans and preparing for the arrival of the company’s first fully electric Porsche vehicle.