The doors to the first-ever Porsche Now pop-up store opened in Richmond, British Columbia.
Located in Richmond’s Aberdeen Square, Porsche Now Richmond is the first retail outlet in the world to showcase the new Porsche Now design concept which was recently introduced by Porsche AG in Stuttgart, Germany.
The pop-up store is also the first collaboration between OpenRoad Auto Group and the Dilawri Group of Companies ahead of their new flagship dealership, Porsche Centre Richmond, which is currently under construction and scheduled to open in late 2020 in the Richmond Auto Mall.
“We’re driven by the desire to fuel Porsche passion by exceeding our customers’ expectations with extraordinary and memorable Porsche experiences in and outside of our dealerships,” said Christian Chia, CEO of OpenRoad Auto Group. “We’re thrilled to partner with Porsche Canada and Dilawri Group to deliver on that promise with an enhanced customer experience at the new Porsche Now Richmond.”
“We are very excited to represent the Porsche brand in the Richmond market under the newPorsche Now concept,” said Ajay Dilawri, president of Dilawri Group of Companies. “We have endless passion for this brand and are committed to ensuring that we offer a great experience to our customers in all aspects of our business, and look forward to developing this new concept with our Porsche Canada and OpenRoad partners.”
The new retail concept features an array of amenities with a design centre offering Porsche Exclusive Manufaktur items where customers can custom build their own Porsche in a configuration lounge based on their individual bespoke preferences. There is also a Porsche AR Augmented Reality visualizer for clients to experience their dream Porsche any time, everywhere.
The Porsche Now Richmond also offers a Porsche Design shop, featuring sportswear and fashion, timepieces, eyewear, electronics, and bags and luggage.
One entrance of the pop-up store features an endless mirror room and a custom children’s Porsche 911 Carrera art piece symbolizing endless opportunities. The store will also showcase rotating exhibitions by local artists with a permanent feature wall that is a graffiti-style mural commissioned by local Chinese-Canadian designer and graffiti artist, Carson Ting. The mural represents Ting’s dynamic vision of the Porsche brand as well as Richmond’s deep heritage as B.C.’s most culturally diverse community. Customers can also experience unique in-store Porsche 3D mapping and interactive images projected onto the showroom vehicles to animate and bring each vehicle to life.