Privacy4Cars announced a double move in the Canadian market.
Its namesake service has been deployed across a number of auctions in Canada and is now available as a service to wholesalers looking to comply with Canadian privacy laws.
Additionally, Privacy4Cars signed a distribution agreement with King Warrior Direct, a distributor of services and F&I offerings for dealerships.
Privacy4Cars’ proprietary platform facilitates the deletion of Personal Information left behind in vehicles by previous owners and occupants such as phone numbers, call logs, location history (including home addresses) and garage door codes.
“Our expansion into the Canadian market is a natural extension for Privacy4Cars,” said Andrea Amico, Privacy4Cars founder. “A significant portion of our current customer base is in Canada, and the mindsets of Canadians towards the ethics and legal frameworks of privacy has increased tremendously as a result of the DCIA.”
In tandem with its availability expansion, Privacy4Cars is partnering with Kings Warrior Direct to offer, in addition to its core data deletion and compliance process, a suite of privacy value-added services that dealerships can offer customers when trading-in or buying a vehicle.
“King Warrior Direct is very excited to help both businesses and consumers in Canada learn more about data privacy in cars, and to ensure that everyone is protected,” said Jonathon King, VP of operations, King Warrior Direct. “The threat of data theft is real. Businesses need to protect themselves from lawsuits, and consumers need to protect their own secure data such as home addresses and garage door opener codes.”
With the help of Privacy4Cars, and existing privacy laws in Canada, King Warrior Direct aims to offer these great services to auto dealerships in Canada in the coming months. “We believe in Privacy4Cars,” continued King. “You should as well.”