Quorum Receives Research Funding for Machine Learning Project


Quorum Information Technologies announced that it is receiving advisory services and funding of up to $724,746 from the National Research Council of Canada Industrial Research Assistance Program (NRC IRAP) to support a research and development project to consolidate Quorum’s dealership data and add machine learning capabilities to its Cloud-based applications.

The NRC IRAP support is the next step in a process started in 2020 when Quorum launched QAnalytics – an enterprise reporting tool for the Quorum suite of products powered by Microsoft Power BI. QAnalytics is now utilized by 30 per cent of Quorum’s XSellerator Dealership Management System (DMS) customers.

“QAnalytics has changed how we manage our 11 franchised dealerships in our auto group,” stated Tim Davis, CEO of Davis Auto Group. “The real time metrics that QAnalytics provides for all aspects of our dealership’s operations allow our management team to make confident, data-driven decisions.”

Quorum’s next step is to strategically consolidate dealership data from its 1,025 customers on Microsoft Azure Synapse, enabling QAnalytics to deliver enhanced critical Business Intelligence insights into dealership operations and provide a consolidated dataset for Machine Learning projects. The data consolidation project was announced on January 19th, 2021, in partnership with Microsoft.

“Microsoft Azure Synapse will help Quorum power customer service, innovation and efficiency, adding increased value for its dealership customers,” said Suzanne Gagliese, one commercial partner lead, Microsoft Canada. “The transition to Azure Synapse allows the QAnalytics platform to collect and analyze all of their data, break down data silos and provide immediate business intelligence.”

The NRC IRAP support will enable Quorum to accelerate the project to centralize data assets on Microsoft Azure Synapse and add Machine Learning capabilities to enhance Quorum’s Customer Relationship Management (CRM) software, PowerLane video-capable, mobile service inspection tool, and our Communicator unified communication and digital marketing solution.

“Quorum successfully utilizes technology to help our dealerships make more money and our new Machine Learning capability is the next evolution in this strategy,” said Quorum CEO Maury Marks. “We are delighted that NRC IRAP is supporting this venture as it will help reduce Quorum’s risk and leverage our successful QAnalytics product and Microsoft Azure Synapse partnership project.”