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Ram Truck Wins AJAC Technical Innovation Award


Ram Truck has won the Innovation Award from the Automobile Journalists Association of Canada (AJAC).

The AJAC Innovation Awards presented by the Canadian International AutoShow, was presented to Ram Truck in the Technical category in recognition of the game-changing, new Blind Spot Monitoring with Rear Cross Path and Trailer Detection system.

The Blind Spot Monitoring with Rear Cross Path and Trailer Detection was co-developed with leading supplier Continental and is available on Ram 1500 and Ram Heavy Duty. It works by scanning the blind spot zones behind the vehicle to help ensure safer maneuvering, while automatically sensing and accounting for the length of a trailer – something other trucks still require you to do manually.

“At Ram we know our customers value safety innovation as much as they do capability, luxury and efficiency,” said Reid Bigland, head of Ram Brand. “Blind Spot Monitoring with Rear Cross Path and Trailer Detection is a game-changing technology that is designed to operate quickly and seamlessly, making trailer towing safer and easier for Ram drivers of all abilities.”

For the first time this year, the Innovation Awards were handed out as part of “TestFest,” an annual vehicle evaluation event in Southern Ontario, which is part of AJAC’s Car and Utility Vehicle of the Year Awards program.

The AJAC Innovation Awards presented by the Canadian International AutoShow are voted on by a panel of seven expert automotive journalists. For 2019, 10 new technologies made the finalists list; four in Ram’s Technical category. Judges weigh factors including what impact the technology has on the marketplace and how it benefits the end consumer to select winners.