Serpa Automotive Group Introduces ‘One-Price’ Online Store


Serpa Automotive Group has introduced introducing a ‘one price’ online store while continuing its dealer operations.

At the same time, said Frank Serpa, founder and dealer principal, with transportation now declared an essential business, the Group’s customer service has been enhanced as well.

“Families continue to need reliable vehicles for critical activities, and light trucks must perform necessary work,” Serpa said. “We are grateful that transportation has been declared an ‘essential’ industry and are giving back in the best way we can: during the duration of the Corona Crisis, with any sale, there are no payments for 90 days OAC, and we have instituted a strict ‘no- stress one-price’ policy at our Serpa Chrysler Dodge Jeep RAM dealership in Toronto and at our Yamaha/Suzuki Motorsports dealership in Aurora.

“We have provided the best prices on all vehicles, even showing customers dealer invoices, while still subtracting factory consumer incentives,” said Serpa. “It’s easier than ever to buy Serpa vehicles online, a best practice in these times, and the prices are be no different in the dealership.” Customers can visit Serpa Chrysler at Kennedy and the 401 but it isn’t necessary with phones and FaceTime. Even payments can be online, Serpa said.

In addition, the Serpa Automotive Group is adopting the most rigorous hygiene practices, exceeding government guidance, calling it “100 per cent white glove service.” There is constant disinfecting, cleaning, washing and purifying hands and applying covers to seats and steering wheels. Its COVID-19-related new business practices also include:

  • Vehicles, whether for service or sale, can be picked up and dropped off at customers’ homes in a spotlessly clean Serpa auto carrier
    • (Leaving keys in mailboxes ensures limited contact and possible virus transmission)
  • There is also the option vehicle to leave or pick up at dealerships without person-to- person contact, with key drop off boxes, for example
  • Payments can also occur in a number of safe ways: by phone, online, any way except in person

“Since we first opened in 1995, our customers have learned to trust us, recognizing that we really do provide the best prices, along with our widely recognized superior, industry-leading service,” Serpa said. “The Coronavirus has challenged us to take that even farther, to great heights and even higher standards. They will remain long after this crisis has passed, which we hope is as soon as possible for everyone.”