SiriusXM Canada, autoTRADER.ca Enter New Partnership

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SiriusXM and autoTRADER.ca are teaming up as part of a new partnership where SiriusXM radios will be activated by autoTRADER.ca representatives at participating dealerships.

The deal marks the first formal partnership between the two companies.

As part of the new agreement, autoTRADER.ca representatives will activate radios in SiriusXM-equipped vehicles, at participating dealers, while capturing photos of inventory to go online. This ensures that the three-month complimentary trial of SiriusXM’s audio entertainment is active in all equipped vehicles as they leave the lot.

“We’re so excited to partner with SiriusXM for the first time on this mutually-beneficial initiative,” said Mark O’Brien, vice-president sales, autoTRADER.ca. “Ultimately, we share the same goal of providing more value to our consumers and this achieves just that using existing infrastructure.”

“Through autoTRADER.ca’s expert representatives we are now able to make sure our commercial-free music and exclusive content is active at the time a customer gets into their vehicle and drives off the lot,” said Mike Mazgay, vice-president, automotive remarketing and dealer operations, SiriusXM Canada. “This partnership adds value to SiriusXM, our partner dealers and ultimately their valued customers.”

Clients who purchase a SiriusXM-equipped vehicle via a participating dealer are eligible for a free trial of SiriusXM, including SiriusXM Streaming on connected devices beyond the car.