SiriusXM Canada announced a new partnership with PBS Systems Group, which will securely integrate the SiriusXM Canada Pre-Owned and Service Lane programs into PBS Systems’ Dealer Management System (DMS) dealer management product.
The new relationship will ensure that SiriusXM Canada can safely and securely exchange data feeds with automotive dealer clients of PBS Systems’ DMS software, which provides accurate and reliable dealership software, services and support. PBS dealers can now easily participate in the SiriusXM Pre-Owned and Service Lane programs, through their own trusted DMS partner. During test drives, dealers can showcase SiriusXM’s commercial-free music, plus exclusive talk, sports, comedy and more and automatically give customers purchasing any pre-owned vehicle with a factory-installed satellite radio a three month SiriusXM subscription, including SiriusXM Streaming. The same offer is available through the SiriusXM Service Lane program, available to customers who bring a vehicle factory-equipped with satellite radio in for service.
“We are very excited to partner with PBS Systems, a leader in secure and efficient DMS solutions, to continue growing our already large footprint in the pre-owned vehicle market,” said Mike Mazgay, VP, automotive remarketing and dealer operations, SiriusXM Canada. “With over 3,200 SiriusXM Pre-Owned Program dealers and over 2,200 Service Lane partners participating in our programs, we continue to provide dealers with the tools to bring more value to their customers.”
“Being able to offer our dealers the opportunity to reach more customers with additional value is very important to us, and partnering with SiriusXM allows us to do just that,” said Lynn T. McNeill, Sr. vice-president, PBS Systems. “Offering their unparalleled audio entertainment free for 90 days to customers benefits everyone.”