SiriusXM and BMW announced that SiriusXM with 360L will be available to BMW customers for the first time in most of the 2021 BMW model year vehicles starting with July production.
The SiriusXM with 360L platform will be making its BMW debut in model year 2021 BMWs, including the 2 Series Gran Coupé, 3 Series, 4 Series, 5 Series, 8 Series, X3, X4, X5, X6, X7 and Z4 Roadsters. The first BMW models equipped with SiriusXM with 360L are expected to be available later this summer.
SiriusXM with 360L combines satellite and streaming content delivery into a single, cohesive in-vehicle entertainment experience, upgrading the way the subscriber interacts with the service by providing more choice in entertainment than ever before. SiriusXM with 360L gives drivers and passengers access to more than 10,000 hours of SiriusXM’s recorded On Demand content
BMW vehicles that feature SiriusXM with 360L will also be equipped to receive software updates that will allow BMW owners and lessees to receive the latest features from SiriusXM.
“The unique entertainment content provided by SiriusXM has proven to be a highly popular feature in BMW Canada’s suite of options for over a decade, and we are confident that the enhanced 360L platform, offering more choice and expanded programming, will be an even more attractive offering to BMW owners,” stated Andrew Scott, director, BMW Brand Management. “We are delighted to be one of the first manufacturers to offer SiriusXM with 360L service in our 2021 BMW model lineup.”
“As the producer of some of the most superior vehicles on the road today, BMW already offers drivers an exceptional driving experience. By deepening our partnership and offering SiriusXM with 360L, together we will provide their customers with a powerful and exclusive audio entertainment offering,” said Rob Keen, VP, OEM partnerships and connected services, SiriusXM Canada. “We are excited to offer even more drivers the opportunity to discover our rich lineup of premium content through SiriusXM with 360L in several of BMW’s most popular 2021 models.”
BMW owners and lessees receive a six-month subscription to SiriusXM’s top tier All Access package with the purchase or lease of any SiriusXM-equipped BMW vehicle.