Strong Truck, SUV and Crossover Sales Drove GM Canada Industry Share Growth in 2020


GM Canada grew market share in 2020, up an estimated 0.7 points from 2019. Chevrolet, Buick, GMC and Cadillac dealers sold 56,966 vehicles in the fourth quarter, with Q4 total sales up 7.1 per cent year-over-year, and Q4 retail deliveries up 7.2 per cent. Sales for the calendar year totaled 218,501 units, with 2020 deliveries down 14.9 per cent in total and down 7.6 per cent in retail versus 2019.

During 2020, industry retail sales began to recover after the second quarter and GM Canada then saw significant sales growth in HD trucks, crossovers and SUVs as dealers continued to report strong customer demand for vehicles with hauling and towing capability due to COVID-19 limitations on traditional vacations and air travel.

Cadillac had its best retail sales year in Canadian history, with retail gains of 12.2 per cent and total sales up 4.2 per cent in 2020 versus 2019. Cadillac also had its best fourth quarter in history, with total sales up 21.6 per cent.

“Despite the uphill battle the industry faced in 2020, GM grew market share, delivered resilient year-end sales results thanks to strong customer demand for pickups, crossovers and SUVs, and had Cadillac’s best retail sales year in Canadian history,” said Sandor Piszar, vice-president, sales, service and marketing, GM Canada. “Together, we achieved many significant accomplishments including making more than six million face masks for the Government of Canada, rolling out the CLEAN dealer program, launching our full-size SUVs and announcing the return of trucks to Oshawa – setting us up for great success in 2021.”