Subaru Canada Announces New Chairman, President And CEO


Subaru Canada has appointed Tomohiro Kubota as chairman, president and CEO of its Canadian operations. Kubota replaces the previous chairman, president and CEO, Yasushi Enami, after his five-year term.

Kubota has been with Subaru Corporation since 1994, holding positions in retail sales at the dealership level, managerial roles in sales and marketing of various overseas markets, president at Subaru Deutschland GmbH, and most recently as general manager, overseas business planning department, overseas sales and marketing division 2.

“I would like to express my gratitude towards Yasushi Enami for operating as one team with our strong dealer network,” said Kubota. “Subaru Canada remains uncommon in its approach to navigating challenging roads in this current industry-wide automotive landscape. I’m excited to build on this strong foundation.”