TRADER Corporation announced the second round of 2020 autoTRADER.ca Best Priced Dealer Award winners. The awards recognize the top automotive dealers nationwide, for their commitment to consistently offering competitive prices and great value for car buyers.
In its first year, TRADER honoured 330 dealers across the country with winners determined on an analysis of the top dealerships on the marketplace with the highest percentage of “Good” and “Great” price badges on their vehicle inventory, according to the autoTRADER.ca iQ Inventory Algorithm. This algorithm analyzes real-time pricing data of over 450,000 cars on the marketplace to offer a statistically backed benchmark for the nation.
“We created the autoTRADER.ca Best Priced Dealer Awards as a means of shining a well-deserved spotlight on the Canadian automotive dealers who demonstrate pricing leadership,” said Ian MacDonald, chief marketing officer, TRADER Corporation. “We’re committed to building consumer trust and confidence through fair and accurate pricing and these awards celebrate dealers who share in those values. Already, the response from the dealer community has been incredible.”
The autoTRADER.ca Best Priced Dealer Awards marks one of many initiatives by TRADER aimed at creating a trusted buy and sell environment on their biggest marketplace, autoTRADER.ca, for consumers and dealers alike. The goal – to evoke instant consumer confidence for dealers who price competitively, and support Canadians who identify price guidance as a top consideration in the car purchase journey.
Winners will receive collateral to display proudly in dealership, along with a coveted badge to verify their status as a Best Priced Dealer on their VDPs on autoTRADER.ca.