TRADER To Host Carology On April 20


TRADER Corporation announced the return of Carology: The Science of Selling Cars on April 20. 

The virtual event will feature expert speakers deep diving into successful strategies and techniques from leading online marketplace giants and laying out the current online Canadian automotive landscape. A TRADER dealer partner will also share first-hand experiences providing a valuable dealer perspective when touching on post-pandemic adaptation strategies and proven methods to leverage industry disruption to drive tangible results for your dealership operations.

To register for free

Tailored for automotive industry professionals, this year’s event will be a deep dive into successful strategies and techniques, enhanced selling practices dealers can implement within their operations and trends in Canadian automotive consumption. Attendees will be instilled with actionable insights, exclusive data and learnings, imparting a deeper understanding of how to connect with Canadian automotive shoppers in the present digital world.

The speaker lineup includes:

Andrew Tai, CEO of Motoinsight

Bryan Segal, Vice President of Commercial, Comscore

Cathie Pattison, Dealer Principal, One Price Used Car Superstore

Baris Akyurek, Director, Marketing Intelligence TRADER Corporation

Ian MacDonald, Chief Marketing Officer, TRADER Corporation

“TRADER’s annual Carology event was introduced with the vision of providing Canadian dealers with strategic and tangible insights to navigate the ever-evolving digital automotive landscape,” says Ian MacDonald, chief marketing officer, TRADER Corporation. “The event brings together esteemed automotive experts from different sectors to share their unique perspectives with the goal of enhancing understanding of changing consumer behaviours before going one step further in showing dealers how they can leverage these insights to scale and grow their everyday operations. Last year the event received close to a thousand registrants and we are excited to share this knowledge with an even larger audience this year.”