TRADER To Offer Automotive Dealers Canada-First Website Solution


TRADER announced that its TAdvantage dealer website solution is set for a major upgrade after its acquisition of Convertus, a Canadian provider of web solutions and digital marketing services for automotive dealerships


This upgrade is part of TRADER’s broader initiative to offer dealers in Canada a comprehensive solution that optimizes the entire consumer journey from marketplace to digital ads to websites, while providing premium technology.


“We listened to feedback from customers nationwide about the challenges they have experienced with our third-party website platform,” said Sebastian Baldwin, president and CEO at TRADER. “As part of our commitment to offer the most innovative, best-in-class products and solutions, we have joined forces with Convertus to help build our next generation, Canada-first dealer website solution.”


The upgraded TAdvantage will launch cross Canada in February 2019.


In the interim, and until the new platform is made available, TRADER will also continue to represent exclusively in Canada and all dealer websites will be fully supported. TAdvantage will also be closely integrated with the digital advertising platform, TRFFK.