Two Toyota field offices to open in Canada

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Toyota Canada announced it will establish product quality field offices in Toronto and Calgary, making for seven new offices in North America aimed at gathering data and avoid another spate of recalls that has plagued the Japanese giant for nearly a year.

The new offices stem from the success of a pilot program launched in New York State late last year.

San Francisco will see an office open this month that to “focus on hybrid vehicle systems and durability, capitalizing on the high concentration of these vehicles in the California market.”

Three more will be set to open across the U.S. over the next 12 months.

Staffed by technical and engineering specialists with expertise drawn from across Toyota’s global operations, the automaker says these field offices will help strengthen reporting capabilities and “enhancing the company’s ability to detect, analyze and respond to customer and quality issues in the field.”

“Everyone at Toyota is working aggressively to understand what our customers are experiencing and to respond quickly to their needs by enhancing our information gathering capabilities,” said Dino Triantafyllos, V-P quality division,

“The expansion of our product quality field offices initiative is one example of the significant changes we are making across our North American operations to help ensure that we are a quality-focused and responsive organization.” 

Offices in Toronto and Calgary will focus on extreme seasonal temperature changes and high road salt usage, as well as unique vehicle operating conditions.  

The expansion of this quality program is part of in Toyota’s North American efforts to implement company president Akio Toyoda’s six-point action plan to improve global quality.  

The action plan, which includes “a top-to-bottom review of Toyota’s quality assurance processes in all aspects of its global operations including design, manufacturing and after-market support,” started after a series of massive worldwide recalls were announced.