vAuto Announces Enhanced Dealer Trade Functionality to Conquest


vAuto announced an insights-driven upgrade to dealer trading in the Conquest platform, building on the long legacy of market leading metrics for inventory management developed by vAuto.

The enhanced dealer trade functionality integrates into Conquest. Using third-party data, Conquest’s Dealer Trade creates a trade process that identifies which competitors’ vehicles would perform best in their respective markets, resulting in faster-turning inventory.

“We know new car managers today have a lot on their plates. So, when a dealer receives an inbound request for a trade, they need to be sure they’re getting the right car back, and quickly,” said Brian Finkelmeyer, vAuto’s senior director of Conquest. “Conquest’s Dealer Trade gives our clients new solutions to be more competitive and efficient—whether they’re trading or proactively playing offense to improve their inventory,” continued Finkelmeyer.