Volkswagen Offers Alexa-Powered Interactive Test Drives With ID.4 SUV


Starting in the fall, Volkswagen and customers in select regions can schedule an in-person Alexa-guided test drive of Volkswagen’s ID.4 SUV. Following a brief walk-around of the vehicle with a Volkswagen Product Specialist, participants will embark on a real-world test drive with Amazon Alexa as their companion.

The Alexa guided test drive is enabled through an Echo Auto device on the vehicle’s dashboard.

As participants get a feel for the ID.4’s drivability, they can ask Alexa for more information on the many functions of the EV. For example, a question about the car’s available massaging seats will prompt a response of: “The seat massage function is available in the front seats of the I.D.4 Pro S and Pro S with Gradient. If you’d like to try it, just ask, ‘Alexa, how do I turn on the massage feature.’”Alexa is able to share information about the ID.4’s features, including its battery, charging, blind spot monitor, connecting to infotainment, cost, regular maintenance, and much more.

Through the Test Drive with Alexa program—created in collaboration with Amazon Ads and Amazon Web Services—a participant’s questions are answered in a fresh, fun manner as Volkswagen continues its goal of EV education and democratization. From the customer’s viewpoint, they now can test drive a Volkswagen with the freedom to explore the car without any added pressure.

“In our push to bring EVs and electromobility to all, we need to find new and exciting ways to talk to our customers,” said Andrew Savvas, chief sales and marketing officer, Volkswagen Group of America. “This collaboration with Amazon does just that. Future Volkswagen owners can experience all our ID.4 has to offer with the aid of a voice service they’ve already come to know.”