Volvo S90 sedan exudes ‘pride, power and luxury’

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DETROIT, Mich. – Volvo is revamping its lineup. First came the 2015 unveiling of the XC90 SUV. Now, it’s the sedan side, which gets the all-new S90.

The S90 made its North American debut Jan. 11 at the North American International Auto Show in Detroit.    

The Swedish automaker says the car has earned high praise since its world-reveal on Dec. 2, 2015.

“It exudes pride, power and luxury whilst paying homage to the Volvo P1800 with its concave grille.” 


Inside the low-slung, four-door coupé, Volvo boasts it has taken cues from the success of its XC90 model and “raised the bar with some stunning details on the new dashboard and instrument panel,” including new air blades that stand vertically on each side of the Sensus user interface.”

(The 2016 version of the XC90 captured the Detroit show’s Truck of the Year Award.)

“We created our new flagship sedan, the Volvo S90, as a real game changer. It is classy and cool,” says Thomas Ingenlath, senior V-P design at Volvo Car Group.

“The exterior is exceptionally well surfaced with a fantastic stance and the sort of clean lines that are singularly appropriate of a Scandinavian design.

“The interior masters the art of blending innovative technology and natural materials into an elegant, welcoming and tasteful ambience, Swedishness at its best.”

The automaker adds the new sedan will offer an advanced version of the company’s semi-autonomous Pilot Assist software standard on all vehicles sold in Canada.

Pilot Assist was first introduced on the 2016 Volvo XC90 and allows the vehicle to accelerate, decelerate, come to a complete stop and steer in road conditions with clear lane markings based on the car in front up to speeds of 50 km/h.

The second generation Pilot Assist on the S90 works at highway speeds up to 130 km/h.

The feature comes standard on all S90s sold in Canada.

The all-new S90 will be available in Canada in the second half of 2016.