Volvo Cars revealed its vision for the future of autonomous travel with its new Volvo 360c concept, a holistic view of a future of travel that is autonomous, electric, connected and safe.
The basis of the 360c is a fully autonomous and fully electric car without a human driver. The concept capitalises on the freedom in design afforded by the absence of a steering wheel and a combustion engine, providing the ability to reimagine the traditional placement of passengers in rows of two or three.
The 360c presents four potential uses of autonomous driving vehicles – a sleeping environment, mobile office, living room and entertainment space – which all reimagine the way people travel. It also introduces a proposal for a global standard in how autonomous vehicles can safely communicate with all other road users.
“The business will change in the coming years and Volvo should lead that change of our industry,” said Håkan Samuelsson, president and CEO of Volvo Cars. “Autonomous drive will allow us to take the big next step in safety but also open up exciting new business models and allow consumers to spend time in the car doing what they want to do.”
Volvo said the 360c also carries implications for the future of travel, city planning, infrastructure and modern society’s environmental footprint.
“Autonomous vehicle concepts have a tendency to become a technology showcase instead of a vision of how people use it,” said Robin Page, senior vice-president of design at Volvo Cars. “But Volvo is a human-centric brand. We focus on the daily lives of our customers and how we can make them better. The 360c is the next iteration of this approach.”