Wakefield Canada assumed ownership of a Toronto production plant and manufacturing responsibility for the blending and packaging of Castrol products for the Canadian marketplace earlier this month.
President and CEO Bob MacDonald accepted the keys to the manufacturing facility, formerly operated by Castrol Canada Inc., from Marci Brand, president, of BP Lubricants.
Under the terms of the agreement, Wakefield will continue to have exclusivity with respect to sales, marketing and distribution of Castrol consumer and commercial lubricants in Canada.
BP Lubricants had announced its decision to explore options for the future of the facility in Toronto earlier this year, and Wakefield was one of several interested parties to submit proposals.
Castrol Canada Inc. is a part of the BP Group, one of the world’s leading energy companies.
“BP believes that this alliance will provide the opportunity to combine the global technology and marketing leadership of BP with the local entrepreneurial capabilities of Wakefield,” the company said in a release.
MacDonald considers this handover a significant high point in the company’s progress, saying they intent to deliver and be leaders in the Canadian marketplace.
Wakefield began operations on July 1, 2005, after signing a strategic partnership with BP.
Wakefield Canada markets Castrol lubricants and services to lube operators, automotive service providers and select retailers. Call 1-888-CASTROL or visit www.wakefieldcanada.ca.