Hyundai Motor Company announced that Yong-woo (William) Lee, president and CEO of Hyundai Motor North America, will assume the role of president and CEO of Hyundai Motor America on an interim basis.
This move allows for an efficient and effective operational integration between the North America and U.S. operations. William Lee succeeds Kyung Soo (Kenny) Lee who is returning to Hyundai Motor Company as an adviser.
William Lee, who has been with Hyundai for 35 years and is highly respected and regarded throughout the organization, most recently assumed the helm of the newly established Hyundai Motor North America. This operation provides greater integration across the entire region to actively respond to evolving market trends and customer needs. Prior to his current role, William Lee was the head of Hyundai Motor Brazil, and also spent time in charge of international sales at Hyundai Motor Company in Seoul.
“First, I would like to thank Kenny Lee for his contributions and helping put Hyundai Motor America in a stronger position than when he joined,” said William Lee. “The efforts we’ve made with our recent product introductions and improvements in the overall customer experience have directly led to retail sales and market share gains over the past several months. This is an incredibly exciting time to be working at Hyundai and I’m proud to lead this dedicated and passionate team.”
A search for a permanent president and CEO of Hyundai Motor America will begin immediately.