Audi shakes off dieselgate in strong first half of 2016

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Despite being embroiled in a worldwide diesel emissions cheating scandal, Audi has posted a 5.2 per cent gain in global sales over the first half of 2016.

The luxury German make sold 149,400 units in July (up 2.3 per cent) and increased sales in all three core regions – in North America by 5.9 per cent, in Asia-Pacific by 4.4 per cent and in Europe by 1.5 per cent.

The new Audi A4 was the bestselling model worldwide with around 30,450 units and growth of 14.9 per cent.

Since January, the carmaker has delivered around 1,102,650 units.

“At present we are facing numerous economic and political challenges in key markets. Despite these increasingly difficult overall conditions, the global demand for Audi models has remained stable,” says Audi AG board member Dietmar Voggenreiter.

“With our three strong regional pillars – our business in Europe, North America and Asia-Pacific – we are well placed to offset market fluctuations globally.”

Sales in Europe reflect a very mixed picture in July: While the demand in key markets such as Italy (up 28.6 per cent to 6,252 cars), Spain (up 13.8 per cent to 4,784 units) and Germany (up 6.9 per cent to 24,546 units) increased substantially, the momentum in France slowed down marginally in the past month (down 3.1 per cent to 5,018 units).

Business in North America showed a balanced surge with Mexico (up 18.7 per cent to 1,374 units), Canada (up 14.7 per cent to 2,451 units) and the United States (up 4 per cent to 18,364 cars) all helping push totals into the black.

Deliveries in the Asia-Pacific region are also up since the start of the year, with around 392,600 units (up 4 per cent).

The positive trend for Audi is holding up particularly in China. Here the company achieved the strongest absolute volume growth in its top 20 markets in July with 46,454 cars and an increase of 9.9 per cent. In addition to the A3 Sedan, Audi performed well in China with its SUV models in particular.

Monthly sales of Q3, Q5 and Q7 exceeded the comparative figure from 2015 by 20.5 per cent.

Since the turn of the year, the Ingolstadt-based carmaker has consistently increased its sales in the market each month. Overall, the company has delivered 336,580 cars to customers in China since January, an increase of 6.5 per cent.