BMW eyeing increase in i8 production

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Strong global demand has lead to customer wait times of up to 18 months for BMW’s sleek i8 hybrid sports car.

Dealers and anticipated drivers were no doubt happy to hear BMW sales and marketing chief Ian Robertson hint that production of the sought-after unit could be ramped up soon.

“We need to find ways to increase i8 production because the waiting lists in some markets are getting too long,” Robertson told Automotive News Europe in late November.

He told the news outlet that customers shouldn’t have to wait more than six months for a premium model like the i8.

The car, which is made in the same Leipzig, Germany-plant that produces the i3 electric car, hit the market to stellar reviews earlier this year.

Full production numbers have not been released, but market observer IHS Automotive believes BMW will build approximately 3,238 units in 2014 before upping that to over 4,300 next year.