CREWE, U.K. – Bentley says it strengthened its position as the world’s most sought-after luxury car brand after announcing 2014 as the company’s record-breaking year.
Sales were up nine percent over 2013 with 11,020 cars delivered over the 2013 figure of 10,120 cars.
According to the automaker, the key regions of the Americas, China, Europe including the UK, and Middle East, all saw strong performance, with the Americas retaining its position as Bentley’s number 1 market, while China closes the gap as the second-largest customer region.
“The growing appeal of the brand, with the launch of new models drove this success. The Continental GT V8 S and GT Speed coupe and convertible and Flying Spur V8 all entered the market in 2014,” said Bentley’s chair and CEO, Wolfgang Dürheime.
“2014 marked an exceptional year for Bentley, as our record breaking pattern continued. We delivered more cars than ever before, and we now operate in more markets than at any point in our 96-year history, a perfect example of our truly international appeal.
“And this as we embark on a milestone year for the company, in which we are working to deliver the world’s first luxury SUV, and set our sights beyond this and to the future to try and maintain this significant period of success.”
The growth spurt even earned praise from England’s Chancellor of the Exchequer, George Osborne who said “Bentley is an iconic British Brand that successfully exports around the world.
“Their recent decisions to invest heavily on new site developments and create close to 1,000 jobs is fantastic news for Britain, and for Crewe where their cars are manufactured.”
Bentley said its number 1 market throughout 2014 was the Americas, closing the year delivering 3,186 cars, up from the 2013 number of 3,140. This accounted for 29 per cent of total global deliveries.
China remained the second biggest Bentley market, with 2,670 cars delivered in total over the year, against the previous year of 2,191 cars.