GM adding third shift for Equinox production

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General Motors Canada says it is adding a third shift at its Oshawa Assembly Plant to meet the rising demand for the Chevrolet Equinox.

The move will see an additional 600 workers hit the production line tonight and comes just weeks after regular assembly for the Equinox in Oshawa commenced.

It also marks the final stage of the previously announced suite of capacity increases for the Chevrolet Equinox and GMC Terrain.

“In one-third of the time it would normally take, our teams at Oshawa and CAMI have quickly implemented innovative solutions to satisfy incredible customer demand for these popular vehicles,” said Kevin Williams, president and managing director of General Motors of Canada.

The automaker says a portion of the new shift will overlap the preceding shift for the next two weeks to ensure that “best practices” are passed on during third shift ramp-up.

The Chevrolet Equinox has been one of the hottest compact crossovers on the market this year. In addition to notching a number of key awards – IIHS Top Safety Pick, Ward’s 10 best engines, Consumers Digest Best Buy – sales for the Equinox have increased over 72 percent in Canada and over 77 percent in the U.S., where more than 85 percent of production is exported.

Through September results, only six models have surpassed the Equinox in terms of volume sales, including the Ford Escape and Dodge Journey.