Hyundai drops MSRP on Accent

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Hyundai Auto Canada Corp. has dropped the manufacturer’s suggested retail price for its all-new 2012 Accent while noting that content and technology has been “significantly increased.”

Pricing for the 2012 Accent begins at $13,199 for the four-door model (a $1,100 reduction versus 2011) with $1,500 in added standard equipment.

The 2011 three-door model has been replaced by a new five-door model for 2012 that, despite $1,440 in added standard equipment, maintains a starting price of $13,599.

The starting L trim features a 6-speed transmission, trip computer, power door locks, six airbags, stability and traction controls systems, and four-wheel anti-lock disc brakes as standard equipment.

Hyundai’s new Accent tops out at $18,399 for the six-speed automatic GLS.

In 2011 segment sales through to March, the Hyundai Accent had been the nation's top performing subcompact despite missing the mark compared to its totals in 2010. With over 4,370 sold from January to the end of March, the Accent had nearly doubled totals from the Ford Fiesta, Nissan Versa and Mazda2.

That despite a 23 per cent dip compared to the same time in 2010 when Hyundai dealers had sold over 5,700 Accents.