Hyundai makes big splash in Detroit

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Story and photos by Lorne Drury
Metroland Media

DETROIT, MICH – Hyundai made waves right off the bat at the 2012 North American International Auto Show in Detroit as its Elantra midsize sedan was named 2012 North American Car of the Year.

The award was presented at the kickoff of media previews to this year’s show. The Elantra edged out the Volkswagen Passat and Ford Focus for top honours.

Hyundai didn’t let any grass grow under its feet though with launches of the 2013 Veloster Turbo and 2013 Genesis Coupe at the show.

Although it won the Best New Performance Car under $50K category in the Automotive Journalists Association of Canada (AJAC) 2012 Canadian Car of the Year Awards, the sporty Veloster clearly needs a bit more power to make it truly a memorable performer.  

Hyundai addressed this with the world debut of the Veloster Turbo, boasting 201 hp, sport tuned engine, exhaust note and steering and a unique front fascia, fog lights and ground effects.

Hyundai revealed the significantly redesigned rear-drive Genesis sport coupe.

With a more aggressive design, more powerful powertrain and upscale interior refinement, the Genesis Coupe will be offered with a new eight-speed automatic transmission with paddle shifters that promises improved fuel economy.

Power will come from a 3.8-litre V6 engine (348 hp, 295 lb/ft of torque) or a turbocharged 2.0-litre four-cylinder engine (274 hp, 275 lb/ft of torque).