Jaguar Land Rover looks to China for growth

Share

Reuters reported this week that Jaguar Land Rover has eyes on increasing sales in China by 20 to 30 per cent this year. Moreover, the luxury automaker confirmed it hopes to sustain that pace for the next three to five years.

The move, confirmed to the news agency by the Bob Grace during the Shanghai auto show, will likely see growth from southern and western regions of China as sales in Beijing and Shanghai slows.

Reuters said JLR plans to increase the number of dealerships for the two brands to about 200 by the end of 2014. The automaker has 116 retail outlets in China now.

Jaguar Land Rover is working on producing models in China through a partnership with Chery Automobile as early as late 2014.

Grace told reporters at the show that JLR aims to achieve “profitable and sustainable growth” in China.

The company sold approximately 77,000 vehicles in China in 2012.

- With files from Reuters News Agency