GATINEAU, QUE. – Following its most successful year in history, Kia Canada is charging its dealers with an even bigger challenge heading into 2011 – to sell more.
After moving more than 50,000 new units last year for the first time ever, Kia Canada V-P and COO Maria Soklis told the gathering of dealers at the national dealer meeting in Gatineau, Que. today that this year’s target sits at 64,000 vehicles.
“We have had a fantastic year in 2010,” she said. “We have enjoyed an industry best sales streak of 24 months, and we don’t have any plans to stop at 24.”
Kia Canada wrapped up 2010 on a high note. The Korean automaker had best-ever tallies for nearly every month resulting in a 16.8 per cent jump year-over-year, far better than the 6.6 per cent growth the industry as a whole experienced.
In addition to the number of dealers in the network, dealer profitability also grew stronger in 2010 with over 88 per cent of dealers reporting a “healthy profit.”
Now on the strength of what it calls its “design-led transformation,” dealers were told that 64,000 units would just be the beginning. Coupled with aggressive sales growth, Soklis said Kia would be stressing a stronger dealer network with a focus on customer retention and customer satisfaction. The eventual aim, she said, would be 100,000 new car sales in the coming years.
“It is our intention to continue our record sales growth while at the same time focusing on sustainability by improving daily operations and generating new business opportunities for dealers to capitalize on,” she added.
The afternoon is continuing with a breakout session hosted by industry analyst Dennis DesRosiers who will speak about driving change through retention and growth with fixed operations.
Click back to canadianautoworld.ca for continuing coverage including a look at Kia’s upcoming marketing plans and how it plans on improve accessory sales and service.