Kia Motors Corporation has entered the exclusive list of the ‘Top 100 Best Global Brands,’ according to the 2012 study released by Interbrand, the world’s largest brand consultancy agency.
Kia’s remarkable increase in brand value is now estimated at $4.1 billion USD, which firmly sets the automaker at 87th place on the ‘Top 100 Best Global Brands’ list.
This is a 50 per cent increase from last year’s estimated brand value and far exceeds the average automotive brand value growth rate of 11 per cent.
Expert analysts executed the 2012 edition of Interbrand’s annual ‘Best Global Brands’ study through a comprehensive brand performance analysis using best practice research methodology.
The study measures a corporation’s financial performance in terms of the raw financial return to investors; role that a brand plays in the actual purchase decision; and brand strength, which is the ability of a brand to secure the delivery of expected future earnings.
In addition to the major advances Kia has made on the product front, the company has also been executing numerous large-scale marketing initiatives that have helped raise awareness of the brand, including its sponsorship agreements with the world’s premier sporting events like the FIFA World Cup, Australian Open and National Basketball Association.