Limited edition Fiat 500 fetches $85,000 for charity


Chrysler Canada says the Fiat is off to a strong start in Canada, noting the first 500 sold here on the weekend for $85,000 – of course, it was all for charity.

The subcompact expected to make waves for Chrysler Group LLC in North America was donated by the automaker and auctioned off at Toronto’s 17th annual Venetian Ball on Saturday night.

The event, held to benefit Villa Charities, saw a Fiat Cinquecento (500) Prima Edizione collector vehicle with unique numbered badge, Numero Uno hit the auction block.

The Numero Uno is the first in a series of 500 limited edition vehicles.

Ed Broadbear, vice-president of marketing for Chrysler Canada, said the “enthusiastic bidding” for the vehicle underscores the excitement and interest the 500 has generated since Fiat’s Canadian return was announced.

The modern generation of the Fiat 500 will be introduced in North America at the end of 2010.

There is no word on who bought the Numero Uno.