Mazda pulls wraps off new Mazda3

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Mazda’s top selling sedan the Mazda3 is less expensive with more content. The 2012 Mazda3 is also the first application in North America of Mazda’s SKYACTIV fuel-saving and performance-oriented technologies, achieving 4.9L/100km (U.S. 40 mpg) on the highway.

As the automaker’s best-selling vehicle worldwide (Mazda3 accounts for nearly half of all Mazda sales in the United States and Canada), the company said it was a logical choice on which to introduce the new engine technology.
 
For 2012, the base model has more standard features. Perhaps more important is the reduction in price. All 2012 Mazda3 sedan and hatchback models will retail anywhere from $700 to $1,470 less compared to the 2011 models.

The 2012 Mazda3 GX sedan now starts at $15,595 while the 2012 Mazda3 Sport hatchback starts at $16,595, and the Mazdaspeed3 price is held at $29,695.

2012 Mazda3 model line-up and pricing
MAZDA3 (SEDAN):
- 2012 Mazda3 GX (with 2.0L MZR engine): $15,595 (versus 2011 @ $16,295; a $700, or 4% difference)
- 2012 Mazda3 GS (with 2.0L SKYACTIV-G engine): $18,995 (versus 2011 @ $19,595; a $600, or 3% difference)*
- 2012 Mazda3 GT (with 2.5L MZR engine): $23,695 (versus 2011 @ $24,425; a $730, or 3% difference)

MAZDA3 SPORT (HATCHBACK):
- 2012 Mazda3 GX (with 2.0L MZR engine): $16,595 (versus 2011 @ $17,495; a $900, or 5% difference)
- 2012 Mazda3 GS (with 2.0L SKYACTIV-G engine): $19,995 (versus 2011 @ $20,965; a $970, or 5% difference)*
- 2012 Mazda3 GT (with 2.5L MZR engine): $24,695 (versus 2011 @ $25,425; a $730, or 3% difference)

MAZDASPEED3:
- 2012 Mazdaspeed3 (with 2.3L MZR DISI turbo engine): $29,695 (versus 2011 @ $29,695; a $0, or 0% difference)

* difference versus 2011 non-SKYACTIV 2.0L MZR GS trim