Mazda3 media launch unveils SKYACTIV

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LOS ANGELES, CALIF. – The Canadian AutoWorld team is in Los Angeles to close this week at Mazda's press launch of its redesigned high-volume unit, the Mazda3.

This is the first North American application of the Mazda's new SKYACTIV fuel-saving and performance-oriented technologies.

As the automaker’s best-selling vehicle worldwide (Mazda3 accounts for nearly half of all Mazda sales in the United States and Canada), the company said it was a logical choice on which to introduce the new engine technology.

Stay tuned to www.canadianautoworld.ca for more on the Mazda3 and the company's Canadian marketing plans.
 
2012 Mazda3 model line-up and pricing
MAZDA3 (SEDAN):
- 2012 Mazda3 GX (with 2.0L MZR engine): $15,595 (versus 2011 @ $16,295; a $700, or 4% difference)
- 2012 Mazda3 GS (with 2.0L SKYACTIV-G engine): $18,995 (versus 2011 @ $19,595; a $600, or 3% difference)*
- 2012 Mazda3 GT (with 2.5L MZR engine): $23,695 (versus 2011 @ $24,425; a $730, or 3% difference)

MAZDA3 SPORT (HATCHBACK):
- 2012 Mazda3 GX (with 2.0L MZR engine): $16,595 (versus 2011 @ $17,495; a $900, or 5% difference)
- 2012 Mazda3 GS (with 2.0L SKYACTIV-G engine): $19,995 (versus 2011 @ $20,965; a $970, or 5% difference)*
- 2012 Mazda3 GT (with 2.5L MZR engine): $24,695 (versus 2011 @ $25,425; a $730, or 3% difference)

MAZDASPEED3:
- 2012 Mazdaspeed3 (with 2.3L MZR DISI turbo engine): $29,695 (versus 2011 @ $29,695; a $0, or 0% difference)

* difference versus 2011 non-SKYACTIV 2.0L MZR GS trim