Mercedes-Benz Canada tops in luxury passenger cars


Mercedes-Benz Canada has surpassed several significant all-time sales records by delivering 32,914 Mercedes-Benz and smart units last year.

This represents the best ever year-end result for the group and equates to an overall increase of four per cent or 1,263 units compared to 2010’s record-breaking sales results. 

Mercedes-Benz passenger car and light truck sales totaled 31,063 for the year, which bested last year’s landmark sales figures. Passenger car sales hit 17,207 units to achieving the number one position in the luxury passenger car segment in Canada, and total light truck sales of 13,856 units.

The automaker said its pre-owned sales consistently surpassed the previously established sales thresholds throughout 2011. With 884 vehicles delivered throughout December, pre-owned sales topped 13,000 units, good enough for a 25.4-per cent jump over 2010.

Smart Canada celebrated a significant milestone in 2011 by delivering more than 20,000 units in Canada since the brand launched in the fall of 2004. With 179 units retailed in December, smart sold 1,851 units in 2011, down from 2,019 in 2010.

Even Sprinter was pulling its weight as more than 2,470 units were retailed last year. This represents the best year ever for Mercedes-Benz Sprinter sales in Canada and an overall increase of 58.2 per cent over 2010.

“I am tremendously proud to end this year on such a positive note. When we reflect on the past year, we have a lot to celebrate, including continued significant investment in our national infrastructure and another year of strong momentum that has allowed us to surpass previously established sales milestones to become the leader in the Canadian luxury passenger car market,” said Tim A. Reuss, President and CEO of Mercedes-Benz Canada.

“One of my first main priorities when I joined Mercedes-Benz Canada earlier this year was to travel to every retailer to meet our dealers and tour their respective facilities. After completing this objective, I can personally attest to their collective and unwavering commitment to excellence. It is this tireless passion that has helped us realize our impressive sales records. I am deeply grateful for everyone’s hard work, and proud that the three-pointed star is represented by such a strong and devoted team of professionals here in Canada.”