Volkswagen’s 2011 Jetta has landed at Canadian dealerships carrying a very un-Volkswagen MSRP of $15,875.
The new car comes in five different levels of trim but boasts a number of standard
safety features including six airbags, ABS brakes with electronic pressure distribution, anti-slip regulation, and Electronic Stability Control (ESC).
Also available for Canadian consumers is a choice of three engines – TDI Clean Diesel, five and six speed manual transmissions, and an available six speed automatic.
The automaker says the launch is being supported by a “very aggressive” marketing campaign that includes billboards, television and print augmented by a “significant digital presence.”
Part of the debut includes what VW Canada is calling the first “Canadian automobile commercial presented in 3D that will broadcast in theaters in October. There is no comment yet from Toyota, which also claims to be airing the nation’s first 3D car commercial in support of its new youth-oriented Scion brand.
Jetta is expected to be a big contender in the entry-level sedan market.