PIN profiles Cruze buyers


The new Chevrolet Cruze is attracting an older typical buyer (51 years old) 80 per cent of whom are financing their purchase, says J.D. Power and Associates.

The company profiled General Motors’ new addition in a recent Power Information Network release and says that women are making 50 per cent of early sales, putting it just ahead of the Ford Focus in the competitive set.

Of the models compared (sedan body type only), the Mitsubishi Lancer had the youngest buyer age at 35 coupled with the lowest female buyer percentage of just 37 per cent.

In addition to the age facts, PIN reports that slightly more than one-third of all Cruze deals to date have included a trade, and 13 per cent of these trades were upside down.

“Fewer than two of every 10 Chevrolet Cruze transactions were cash deals mirroring trends of the Lancer and Toyota Corolla,” the report says.

Also, only 1.1 per cent of Cruze customers chose to lease, a fact that flies in direct contrast to the strong lease penetration numbers of the Corolla and the Volkswagen Jetta.

With an average transaction price of  $21,467 less customer cash rebates, the Cruze sits on the higher end of scale, topped only by the Lancer and the Jetta at $24,236 and $24, 271 respectively.