smart Canada deliver’s 20,000th smart fortwo


Smart Canada is celebrating after delivering its 20,000th fortwo in Canada since the launch of the brand in the fall of 2004.

Mercedes-Benz Canada president and CEO Tim A. Reuss personally met with the lucky customer, Mireille Piché, who purchased her red smart fortwo coupe at Ogilvie Motors in Ottawa, Ontario

In addition to her new ride, Mireille was presented with a special congratulatory package that included a commemorative plaque, two nights accommodation at the W Hotel in Montreal, tickets to visit a special Jean Paul Gaultier exhibit at the Montreal Museum of Fine Arts sponsored by smart Canada, a set of winter tires courtesy of Ogilvie Motors, $500 spending money, and a $500 gas card.

“As the first country to launch the smart fortwo in North America in 2004, we were confident that the savvy Canadian consumer would truly appreciate the smart fortwo’s compact dimensions and its revolutionary design…” Reuss said.

“With more than 20,000 open-minded customers in Canada, we are so proud of this diminutive car which has performed in such a big way from coast-to-coast.”

The milestone moment comes during a topsy-turvy sales period for the car that essentially carved out its own segment in the Canadian marketplace.

Smart closed 2010 down 36 per cent or 2,019 units compared to 2,667 retail sales in 2009. Following monthly hits and misses in 2011, smart posted a 23-per cent dip in July with 138 units sold last month.