Volkswagen Canada announced the arrival of its Arteon, with an outdoor art exhibit at the opening of The Museum of Contemporary Art Toronto Canada (MOCA) at its new home on Sterling Road in Toronto.
Volkswagen partnered with experimental and multimedia artist Scott Froschauer to help showcase the Arteon by designing and installing an original outdoor art exhibit which will remain on display to the public for a limited time.
“The Arteon represents a bold re-imagination of the Volkswagen brand. It’s a true work of art,” said Lynne Piette, director marketing and communications, Volkswagen Canada. “As the Arteon makes its debut in Canada, it will challenge traditional perceptions of the Volkswagen brand, and redefine what smart luxury is all about. With this installation created by Scott Froschauer, we honour the craft from which the Arteon draws its namesake: art, in all its many forms, that is timeless.”
The Arteon will arrive in Canada in 2019.