Canadian Mitsubishi TV spot hits U.S. market


For the second year in a row, a Canadian-produced Mitsubishi Outlander TV commercial has been picked up by the company’s U. S. division for use in American television markets.

The 30-second Outlander television spot, called Invisible, is the cornerstone of Mitsubishi’s launch campaign to introduce the newly redesigned 2010 Outlander to the Canadian marketplace.

It comes on the heels of last year’s campaign that included two spots for the 2009 Outlander that were also picked up for use in U.S. markets.  

The television ad – which airs in English and French in major markets across Canada and now in select U.S. markets – is set in an urban environment where much of what you see, including the human body, is invisible or see-through.

About halfway through, a young couple enters an Outlander parked at the curb and they instantly become visible. The rest of the spot shows the Outlander driving through city streets.

Mitsubishi Motor Sales of Canada Inc. teamed up with agency partners BBDO Toronto and Proximity Canada to create the television spot as integral to its overall launch campaign, entitled Stand Out.