General Motors approves Dealer‐FX as turnkey vendor for social media


Dealer‐FX Group has been approved by General Motors to be an iMR (in market retail) match eligible turnkey vendor for social media services.

Over 4,000 GM dealers enrolled in the program can now use iMR funds for Dealer‐FX’s new Social‐FX solution.

The company calls Social‐FX a “fully managed social media solution that provides dealers with a proven, comprehensive program which ensures dealerships leverage social media to its full potential.”

The program includes a dashboard that examines everything dealers need to know about their social media marketing, consolidated into one tool.

“Social‐FX provides dealers with knowledge and expertise to bridge the gap in the evolving social media marketplace,” said Gary Kalk, president and CEO of Dealer‐FX Group, Inc.

“The program helps dealers establish an integrated strategy, gives them ongoing benchmarking of their efforts and even allows them to monitor and enhance their online reputation.”

Participating dealers in the iMR program can use Match funds to maximize their social media efforts, effective immediately.