Hyundai launches new website


Hyundai Auto Canada pulled the wraps of its all-new website this week noting its new aim to “lead the industry in both design and functionality.”

New features on the site include a vehicle comparison tool that lets users evaluate the differences between Hyundai’s and nameplates from other brands.

The automaker has also added a 360-degree view inside-and-out of each model in every available colour, an enhanced tool to locate and get directions to the nearest dealer, comprehensive pricing pages and a Canadian Black Book trade-in value estimator.

“With Hyundai’s Fluidic Sculpture design philosophy now found across our vehicle line-up, we felt it was time to ramp-up the visual impact of our Canadian website to match the cars and trucks in dealer showrooms,” said Steve Kelleher, president and CEO of Hyundai Auto Canada Corp. 

The newer and faster site comes nearly a year after the automaker scored slightly above average in J.D. Power and Associates 2012 manufacture website evaluation study. At that time, shoppers rated the old Hyundai site 14 out of 29 brands in Canada behind rivals like Subaru, Toyota, Mazda an Kia.

Hyundai said there are also two other supporting sites the company has launched in the last six months, including a mobile-and tablet-friendly site supporting all models and its premium car site for the Genesis and Equus luxury sedans.