Infiniti partners with Cirque du Soleil

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Infiniti has partnered with the world-renowned Montreal-based Cirque du Soleil. The official partnership will see the car company become an official sponsor and the “exclusive automotive partner.”

“Our new sponsorship with Cirque du Soleil will show that Infiniti is much more than exciting machines that move you from one place to another,” says Toru Saito of Infiniti.

The agreement will give Infiniti brand exposure through 180 big top and arena touring markets in the U.S., Canada, Western Europe, and Russia - as well as three theatre shows in New York City, Chicago, and Los Angeles.

“As a company committed to partnering with only like-minded brands, Cirque du Soleil is excited about the opportunity to expand our relationship with Infiniti,” adds Ryan Sandilands of Cirque du Soleil.  “After several successful years working with Infiniti Canada, we look forward to connecting with Infiniti’s passionate customers around the world, inspiring creativity and powerful emotions in everyone.”

Infiniti joins a host of top tier official sponsors, including American Express, CGI, Sun Life Financial and W Hotels.

In Canada, Infiniti has been the official automotive partner of Cirque du Soleil since 2007.

The partnership provides Infiniti Canada with an integrated marketing plan which includes on-site presence, Infiniti retailer involvement, website, press and consumer events, as well as consumer lead management communications.

Wendy Durward, Director, Infiniti Canada said the two brands share similar values making a partnership a natural fit.

Infiniti Canada is set to build on this week’s announcement shortly as Cirque du Soleil opens its new show in Montreal, Cirque 2010.