New partnership in digital media expands options for dealers


A new partnership in the digital space is offering car dealers across the country the chance to run a “best-in-class” website solution that also ties in with their online lead generation efforts.

The deal inked between Dashboard’s Glovebox and Torstar’s LeadDriver network means the latter will act as the exclusive Canadian sales representative for Glovebox’s online solution suite.

LeadDriver Jon Kamin, managing director of LeadDriver, says his company is one of Canada’s largest lead generation services for retail automotive dealers and distributes vehicle inventory to a host of websites including, and MSN Autos.

“Our clients continue to ask us to provide them with a low-cost alternative to the incumbent,” Kamin explained.

“We’ve built a strong media footprint that includes Now we will start integrating our client’s data directly into their Glovebox web platform, moving LeadDriver one step closer to becoming a full digital services provider and allowing our clients to turn off their services with other providers for the first time.”

Established in 2001, Dashboard is a brand communications agency specializing in digital marketing solutions. Based in Toronto, it designs solutions to leverage digital channels for growth. Dashboard created Glovebox to help auto dealers take back control of their websites.

Covered in a previous software demo in Canadian AutoWorld, Glovebox offers a content management system (CMS) operated and managed by the dealer in house. Users can customize their site internally instead of relying on an agency or marketing firm to do the work.

“Our extensive research has shown us that Glovebox delivers the flexibility, simplicity and features that our clients value in their corporate website” adds Barry Hillier, president of Dashboard.

Kamin said LeadDriver would begin actively promoting its relationship with Glovebox in January.

“We would like to expand Glovebox’s dealer footprint. The price point and the product offering are really strong.  The value proposition relative to the competition is phenomenal. Frankly, I’m excited to be able to offer it to our clients; they’re going to be the biggest beneficiaries.”

For more information, contact a LeadDriver online sales consultant at 1-877-665-1413 or, or Glovebox at 416-504-4422 or

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