The 7,700 km trip took Mercedes-Benz Canada reps and some eager automotive journalists from British Columbia all the way to Inuvik on a 12-day expedition
Some dealers miss the point of a website, often focusing too much on layout, colour and graphics
Chrysler Canada to get a new face
How a bold ad campaign pumped up Subaru Forester sales
Canadian Mitsubishi ad featuring 'Invisibles' picked to run in American campaign
Even marketing is how BMW and other OEMs have been expanding their consumer
bases, hosting events to get bums in seats and names in their database
If you want to increase used car sales, then a well-built website may be the key to reaching that business goal.
