Marketing & e-Commerce

Volt to sticker for US$41,000

Tuesday July 27, 2010 - 9:07 am

GM says lease payments for US customers could be as low as $350 with $2,500 down

Mazda bids bye-bye to company behind Zoom-Zoom

Wednesday June 23, 2010 - 2:06 pm

Automaker in talks with WPP Group to become its full-service marketing communications partner

OPENLANE launches Canadian site

Wednesday June 23, 2010 - 2:06 pm

The new site is streamlined, says Peter Kelly, OPENLANE president and CFO, for ease-of-use and efficiency for both buyers and sellers

Chrysler introduces vehicle info app

Thursday June 17, 2010 - 10:06 am

In addition to the app, Chrysler also announced the creation of an “on-demand channel of communication” with customers to communicate about brands, vehicles and customer service

Referral program spurs sales

Wednesday May 19, 2010 - 9:05 am

Adopted from a US concept, Friends and Family Rewards is referral program that is ‘giving to get’

Infiniti partners with Cirque du Soleil

Wednesday March 24, 2010 - 8:03 am

The agreement will give Infiniti brand exposure through 180 big top and arena touring markets in the US, Canada, Western Europ and Russia

Kia Canada adds media website

Thursday March 11, 2010 - 10:03 am

The automaker has worked with a number of “key” journalists to make sure that the site has all the media-friendly features

Smart fortwo gets some northern exposure

Thursday February 18, 2010 - 9:02 am

The 7,700 km trip took Mercedes-Benz Canada reps and some eager automotive journalists from British Columbia all the way to Inuvik on a 12-day expedition

Analyzing your processes for 2010

Thursday January 21, 2010 - 8:01 am

Some dealers miss the point of a website, often focusing too much on layout, colour and graphics

Publicis Canada to be Chrysler Canada’s ad agency

Thursday January 07, 2010 - 9:01 am

Chrysler Canada to get a new face

12