ADESA Calgary, Moncton and Vancouver win 2009 Ford auction awards


Ford of Canada gave its 2009 Auction Quality Award to ADESA Calgary and ADESA Moncton while the auction company’s Moncton and Vancouver facilities walked off with the Reconditioning Excellence Award.

The automaker said the quality standards were determined by Ford of Canada dealers and Ford of Canada’s remarketing services

The awards were based upon performance ratings in the following categories: vehicle preparation; services provided; auction communication and/or information; auction operations and overall satisfaction.

The automaker said the judges of reconditioning performance were Ford of Canada dealers.

The awards are presented annually to auctions participating in Ford-sponsored auctions.

“These auctions have earned this distinction by achieving the highest quality ratings from Ford of Canada dealers, Ford remarketing services personnel and by demonstrating outstanding performance in their operational processes over the course of the past year,” said Tim Quesnel, Ford Canada’s remarketing operations manager.

“Each of these winning auctions are the very best at what they do, and they earned that distinction through the pride they put into their work,” he added.

Canadian AutoWorld asked Lisa Scott, ADESA’s V-P sales and marketing, whether there was a winning formula.

“Our sites get a monthly report and they can see where their peer group is and they can make decisions to tweak things,” she said. “Ford’s VRMs (remarketing managers) spend time at the auctions and review the stats with staff on a monthly basis … and why they rated them in each category.”

ADESA staff, she said, takes over from there.
“It obviously leads to a change in behaviour. It’s a continual process of tweaking; not just one thing. It’s constant improvement.”

Scott went on to applaud Ford VRMs.

“Ford is very good at working with us as partners.”