Auction alternative


Wholesale Car Connection has recently launched a new exclusive service to help dealers buy and sell at costs below auction costs.

“At auction, the sale rate is currently around 20 percent and there are the additional associated costs such as transportation,” figures Carl DiNardo, Wholesale Car Connection president. “The sale fee there is anywhere from several hundred to around $500.”

Compare that to what it costs to sell or buy at Wholesale Car Connection, DiNardo says.

“Our monthly membership fee is $299, which also includes the ability to buy all the cars a dealer wants at no charge, while sellers can list a car for sale for $20 for 30 days. There are no additional fees. Our cost is approximately 10 per cent of auction costs.” (There’s an introductory offer of a free membership and unlimited sale listings for 60-days.)

Wholesale Car Connection does the photos and uploading for you; the cost is part of the listing fee.

This wholesale online buy and sell service is open only to the trade – OEMs, captives, dealers, franchise and independent, he says, stressing that it is not an auction site.

There’s no bidding. The site is a classified ad site exclusively for the trade. Cars, he says, come from the usual sources: daily rental; leasing; corporate; municipal and the OEMs.

One of the features he’s proud of lets buyers call up all the vehicles of a certain make and model to check their asking prices. Using that, he says, dealers can do some haggling over the car of their choice.

CarProof and CarFax vehicle history searches are available.

For more information, visit or call 1-877-269-2221.

- For more information on Wholesale Car Connection, check out the May issue of Canadian AutoWorld -