It may not yet have a Canadian stronghold, but Mark Dubois envisions the potential for the buy-here, pay-here financing business in Canada.
And he’s reaching out to the country’s dealers at a grassroots level during this year’s Auto Remarketing Canada conference presented by CarProof, where he will teach them more about the BHPH market’s unique challenges and benefits.
On the first day of the event – which is being held April 16–18 at The Fairmont Royal York in Toronto – Dubois is leading a dealer education workshop titled “Buy Here Pay Here Financing! Is this the next big profit opportunity for dealers?”
During his presentation, Dubois – who is the director and moderator for Buy Here Pay Here Performance Groups at Performance Inc. – will discuss:
—How BHPH is different than the retail used car business
—How to determine the amount of capital needed to start a BHPH business
—How to structure a BHPH business model for your market
—How to identify the BHPH customers for your business
—How profitable can the BHPH business be?
—What are the key drivers for success in the BHPH business?
Dubois and Performance Inc. are also hosting this workshop three times in Ontario prior to the conference. They are working with the Used Car Dealers Association of Ontario to get the word out about these three sessions, which will be held in London on April 10, Toronto on April 11 and Ottawa on April 12.
UCDA is sending out invitations and registration forms to its membership. Organizers are specifically targeting the association’s members in these cities, as well as franchised and independent dealers across the country that are part of the Performance 20 Group.
“In speaking to dealers across the country, many of them are struggling to make any significant profits running a new-car franchise,” Dubois told Auto Remarketing. “It’s becoming tougher and tougher, so many of them are looking for secondary revenue streams or opportunities to supplement their current business.
“For independents, they look at this at this as just a broader reach of customers than their current customers,” he continued.
Explaining more about his goals for it, Dubois said: “Really what I’m doing is bringing this concept to them, distilling it for them, telling them about what the key obstacles are and the major differences.”
And then, he added, attendees can walk out of the workshop with the necessary information to determine for themselves if BHPH is right for their dealership.
- Auto Remarketing Canada
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