Canadian Black Book team nets $60M Lotto Max


Executives at Canadian Black Book insist it will be “business as usual” at the vehicle valuation company, though it is fair to assume the company outings might get a little more extravagant.

Twelve employees from the Markham, Ont.-head office was at OLG headquarters Thursday morning to pick up a cheque for $60 million. The dozen Canadian Black Book staff had the winning ticket to last Friday’s Lotto Max draw, the second-largest lotto win in Canadian history.

“I haven’t had a lot of sleep over the last few days,” company president Brad Rome exclusively told Canadian AutoWorld on Wednesday night.

“It’s very exciting, but we want everyone to know that we are still in business and will still be providing the best vehicle values in the industry.”

The winning ticket was sold in Brampton. Rome says playing the lottery was a regular thing in the office.

It has already been an up and down year for the company founded by Bill Ward back in 1961.

This past spring saw U.S.-based Black Book acquire William Ward Publishing for an undisclosed sum. The deal, announced by Richard Malloch, president of Hearst Business Media, saw the Canadian unit added to the massive company's widely diversified portfolio. 

Kathy Ward remained as executive chairman and Rome moved from V-P of sales and marketing to the president’s seat.

Shortly after announcing the valuation company was moving into the dealer lead generation space with a tool dubbed Trade-In Connection, Canadian Black Book saw TRADER remove hundreds of thousands of used-vehicle listings from its consumer website as the pair failed to come to terms on a new deal.

While Rome concedes there will be some changes after the lottery win with at least a few employees expected to leave the company, he stressed that dealers should know that services would continue and that nothing will change for their business.

“We’re still here and still working,” he said.

The odds of winning the Lotto Max is roughly 1 in 28 million.